WeChat marketing can bring value to customers
Category : livcrpcs
wrote an article a few days ago, WeChat can create value for us, these values are mainly for marketers, that is, marketers can get benefits from WeChat. However, to achieve these benefits, marketers must first stand in the customer’s point of view, to meet the core needs of customers. That is, the customer can get what he wants from WeChat. So we have to figure out two questions:
1, what is the purpose of using WeChat
2, when do people use WeChat
what is the purpose of using WeChat
on this issue we can cite many all kinds of answer: some people use WeChat to achieve the purpose of making friends, friends in life; some people is to use the voice function of WeChat, some people is easy to receive QQ message or messages, some people is to read their interested information, and so on……
of course, there are some people in order to catch up with the trend, see everyone in the use of WeChat, their own words, I can not keep up with the trend of the times. It seems that, these people use WeChat to seem to have little direct relationship with the marketing, however this is people using WeChat’s real psychological needs, is the prerequisite for the creation of WeChat marketing value marketing.
two, when do people use WeChat
this problem can not only reflect the customer’s daily behavior, but also can be more direct for us to reveal the customer’s time needs. What is time? Time is efficiency, time is wealth, time is life, to understand the customer login WeChat time, is to improve the efficiency and profit of the marketer. A very simple example: a lot of people love to see WeChat at dinner, and at other times will be very busy, if we push information to them in time to eat, then this information read probability will be great;
on the contrary, if they are very busy when pushing information, then our information is easy to be ignored, there is no way to create the value of WeChat marketing. From the customer’s point of view to meet the core needs of customers, it seems that in order to make the customer satisfied, to provide customers with the demand, in fact, it is for marketers to open the door to marketing. To understand the core needs of customers, to help marketers develop WeChat marketing plans and customer management system, customers and marketing to achieve the harmonious win-win situation of each one takes what he needs.
I am Chen Chuanli, my QQ/ WeChat: 344890078, welcome to communicate with my friends. Original source: Chen Chuanli from the star blog http://s.trustboy.com/blog/? P=151