Entrepreneurs refused the title of the party and did not content operation the Zezheng
Category : reljmhpc
Abstract: if the enterprise do the title of the party, even if the flow is very big also do not have what use — as you have a title: to tell you the American people do not buy iPhone 8 one of the biggest reasons! Then the one word: your
!Statistical data of
enterprise in 2016 hit the headlines, the amount of reading the top ten more than 200 thousand! And more and more companies are beginning to join the ranks of content operation, hot degree no less than 5 years before the outbreak of the mobile Internet era.
now has a trend of becoming more and more clear: media companies are trying to live access to income, began to increase in the soft or native advertising weight; at the same time, entrepreneurial enterprises are in the production to excellent content.
Why is this
because the best content is the best bridge between enterprises and users. In the past, the bridge was monopolized by the media, and now the monopoly is no longer able to produce the best content of the venture, no doubt will establish the most direct contact with the user.
1, take a look at the first, we can force cattle from the enterprise to learn what
is more than the previous stage, the top 10 of the top companies in the article, we look at the contents of the venture to do business, and the media to do the difference.
first, the title is super attractive. Look at the picture in the title of the article, is not that you want to open the article to see what is going on?
secondly, know the title of the body will be more suitable for the original content of entrepreneurial enterprises.
why? Because of the content operation of venture enterprises, the core purpose is to establish effective communication between enterprises and users. Then you have to let users pay attention to the content of the pain points, further attention to the value created by the enterprise itself. If the enterprises do the title of the party, even if the flow is very big also do not have what use — as you have a title: to tell you the American people do not buy iPhone 8 one of the biggest reasons! Then the one word: your
even if 100 thousand plus, others will care about the enterprise brand?
, however, you look at the top ten of the number of articles, each article is focused on their own industry, each problem can finally find their own responsibility and impact of entrepreneurial enterprises. For example: why VR porn will kill us behind the enterprise number virtual 99 is to focus on VR information sharing, VR player information broadcast platform. Enterprise brand, enterprise content and communication power are integrated together. Not only to the point, and to highlight the professional, and can target users to establish better communication.
this we can see a lot of good cases. For example, WeChat will combine public Sibelius and delicacy life is very good, each document has a lot of users to participate in interactive, everyone is super fun. Play in your own field