Crazy animal city marketing Disney did not let the sub cultural groups

Crazy animal city marketing Disney did not let the sub cultural groups

Category : negrsbum

money making, burn marketing Disney, is also concerned about the sub cultural groups. This is the time of the mad animal city.

text / three Entertainment (WeChat: hi3wyu)

Author: Shi boat

"crazy animal city" why popular?

some people say that the main thing is to take the film to do this means.

but there is no doubt that the wine is also afraid of deep alley, especially the Disney occupation managers at the helm of the listed company, every act and every move are responsible for the financial statements of the digital, more careful step step by step. (three entertainment article last year, analyzed the pressure of DIS Management: Disney is not worth investing in the eyes of U.S. investors, Disney)

on Monday, three entertainment talked about "crazy animal city" is how to do a good job in the movie: "crazy animal city" how to create a script, hair, vision and animation program?

today, let’s talk about the marketing strategy of Disney’s new film.

money making, burn marketing Disney, is also concerned about the sub cultural groups. This is the time of the mad animal city.

1, Hollywood common marketing tools

know almost friends @ summer fox, finishing the Disney crazy animal city in each node of the marketing means, three entertainment based on its finishing, the production of the following table:

 

visible, the film side of the film released in one or two years ago began to release a little material for the topic and word of mouth fermentation. In the movie released on the eve of closely various popular events, greatly increasing the intensity and frequency of marketing.

"crazy animal city" also used many conventional marketing tactics, such as in the China pre movie advertisement, bus stop advertising in the United States is in line with the Target supermarket, Subway and other offline interaction, etc.. (early in "Toy Story 1", Disney only has $145 million in marketing costs in 20 million, the other from the cooperation of the consumer company, they invested in exchange for their products and films combine privileges)

in addition to these positive offensive, crazy animal City, the word of mouth fermentation is also accompanied by a number of officials may be adding fuel to the flames or spontaneous action fans, such as:

animation artist Puzou, two dimensional large linkage, launch and promotion of a series of personification or fanart, touted by Fox and rabbit Nick Judi on this new CP.

time network and other media, watercress and other social network, released a large number of high quality interviews and reviews, full dismantling "crazy animal city" story structure, technology, values, eggs and stems (three entertainment is a tap water)

 

from the secret author >


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