Ask for advice from Liu Chuanzhi carved God how to sell willow peach at the age of the internet wor

Ask for advice from Liu Chuanzhi carved God how to sell willow peach at the age of the internet wor

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I dark horse note: This is a true word of mouth spread of the times, this is not a simple return, and now can be spread through social media word-of-mouth spread ten times, 100 times, or even thousands of times the strength. So, in the era of the Internet, corporate reputation marketing elements which consumers do?

 

source: Black asked column

Author: Wang Jimin

from the Liu Tao event

recently, the Internet media circle, circle of peach willow things very lively, China business Godfather style character of Liu Chuanzhi, because to sell kiwi, through the logic of thinking to the Internet marketing industry issued a hero, ask the name carved sirloin CEO Meng wake pockets through micro Shopping Mall founder of the white crow, five idea a scheme for him, once adopted, willing to pay 10 thousand yuan tuition. This post a, immediately attracted a lot of attention of the media, not to say whether Liu feasible sell peach scheme, but the traditional media blitz, micro-blog, WeChat and other large spread of social media, advertising and dissemination of the value of the immeasurable

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traditional enterprises are facing a new era of marketing, information dissemination is no longer a one-way top-down spread, but became a multi point to multi-point three-dimensional network structure. This way of transmission of the traditional habit of top-down, get 1-2 full coverage of the media such as CCTV’s simple and brutal traditional advertising is a subversion, a revolution. This is a true word of mouth spread of the era, which of course is not a simple return, and now the effect of social media can be magnified by the word of mouth spread ten times, 100 times, or even thousands of times the strength.

word of mouth marketing is becoming more and more important in the Internet era

usually refers to a reputation of consumer perceptions of corporate reputation spread, this view is that consumers will be passed on to other consumers, word-of-mouth marketing refers to the way of word-of-mouth marketing, with the traditional mass media channels to differences in a significant way. Compared with mass media, it uses the interpersonal communication channel. Interpersonal communication is not only credible, but also dynamic, easy to remember, a great influence on consumers. With the rise of micro-blog, WeChat, such as the rise of mobile social media, word of mouth is increasingly becoming an important channel for the dissemination of traditional enterprises.

word-of-mouth communication subject for consumers, the reputation of the object can be enterprise’s products, service, organization, staff and events; and the dissemination of the contents usually include introduction, experience, judgment, evaluation, suggestion. The reputation of the content can be positive, can also be negative, and a major feature of word-of-mouth network era is to amplify the effect of word-of-mouth, sometimes this force will be expanded to the point of destroying enterprise. Therefore, all consumer oriented enterprise network era must attach great importance to word of mouth, study its elements, characteristics, weaknesses, make each > contact with consumers


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