Daily topic Baidu launched a light application with 91 complementary to create an independent ecosys
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webmaster network (www.admin5.com) August 23rd news, yesterday, Baidu World Congress held in Beijing in 2013. The thought that Baidu chairman and CEO Robin Li can be said at this conference on the $1 billion 900 million acquisition of the A PP app store to the main business of the wireless 91. But 91 wireless to mention, but Robin Li announced the introduction of a new application distribution model – light applications, Web App will be pushed to the front desk.
held yesterday at the World Congress on Baidu, Baidu CEO Robin Li at the APP app store model has two defects: the first is the 99.9% of the long tail application downloads accounted for only 30%, on the line that was flooded; second is the low rate of use after the installation of the long tail APP, installation or die. This has resulted in more and more developers to develop applications, but the situation is not optimistic about the long tail developers survival. Robin Li pointed out that the promotion of public accounts there are also lack of support for the model, the experience is not complete and other issues. Application store is difficult to achieve the effective distribution of the long tail applications, which makes the majority of developers are not happy. To this end, Baidu launched the "light application", according to the introduction, the application of light and there is no need to download, which found that the full function applications, which are similar to Native App user experience, but also have the characteristics of intelligent distribution can be retrieved with Web App, can solve the quality of applications and services and mobile users demand docking the problem.
Baidu light application developers provide two profit model: mobile advertising model, Baidu offers mobile advertising plug-ins, light application developers can choose to embed the page, automatically get advertising revenue after embedding; before the charging mode, Baidu provides payment plugin to help developers to service users, to complete online transactions, direct realization of profit. For Baidu, the PC side is only a form of the page, Baidu is the largest entrance to the Internet, but in the mobile terminal, Native App and light applications based on the public account type reduces the value of mobile search. For mobile search, the richer the external website, the higher the value of mobile search. The light application does not need to download, which found that the use, which are similar to Native App user experience, but also have the characteristics of intelligent distribution can be retrieved with the Web App, can solve the quality of applications and services and mobile users demand docking problem, which will undoubtedly meet the needs of Baidu Mobile search.
last month, Baidu to $1 billion 900 million price will be incorporated into the capsule of the 91 wireless, aimed at expanding the right to speak in the field of application distribution. Robin Li at the meeting also released transcripts – Baidu Baidu mobile assistant, 91 wireless and other ways to provide for the distribution of native applications, Baidu department store daily downloads reached 69 million. Baidu mobile · cloud division director Li Dongmin said, "through Baidu mobile search + mobile phone assistant" dual core distribution model, the rapid growth of mobile application distribution capabilities, and become a super distribution entrance. Application volume increase in the first half of 2013