Consumer upgrades in the event of an international beauty electricity supplier battle her economy
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consumption upgrade is an economic reform, but also a supply side reform period of strategic opportunities, Jingdong beauty insight into her economic consumption upgrade is taking place, will be the focus of attention on the beauty electricity supplier upgrade runway
| Liu Huafang
Jingdong to beauty fashion COSMO, held a large coffee in the red net annual beauty pageant, idol type and strength to send the full attendance.
May 17th festival day, Jingdong released the beauty development trend of 2016 Jingdong, namely professional, fashion and internationalization. The fashion COSMO has become a strategic partner Jingdong beauty.
electricity supplier in the era of consumption upgrade, electricity supplier beauty and fashion media together together are cited the trend, media, community fun electricity providers, let beauty become the fashion forefront of Jingdong.
consumer upgrade is amazing, her economy is upgrading
China is entering the middle class in society, especially in recent years, the consumption needs changing obviously, consumption upgrade has been fully, the Jingdong are promoting consumption upgrading advanced age. Consumption upgrade is an economic reform, but also a supply side reform period of strategic opportunities, Jingdong beauty insight into her economic consumption upgrade is taking place, will be the focus of attention on the beauty electricity supplier upgrade on the runway.
China huge population, demand diversification, Taobao picked up cheap low quality era has become the past; and the rental cost pressures of the real economy, the quality of the fashion business is becoming a real winner accumulate steadily. Jingdong caught her beauty upgrade opportunities, has covered more than 98% industry well-known brands, Sephora, SKII and other well-known high-end brands have settled, the formation of official cooperation and eight of the world’s largest cosmetics group, Jingdong has now become L’OREAL, NIVEA, CK and other well-known brands of cosmetics sales in the first B2C platform.
"she economy" is the public electricity providers compete for land, quality is the premise and the hard currency, the fashion culture is the soft power of goods and culture, both hands to grasp with both hands, who can walk in the forefront of fashion, who can win the "she" in the head of resources and quality of user groups. Jingdong will beauty beauty electricity supplier consumer upgrade called "beautiful upgrade, upgrade from the two dimensions of consumer products, fashion consumption, see her consumption trend of economy, also saw the dawn of spiritual consumption era.
specialization is the cornerstone of fashion is the soul, she cares about
Jingdong will beauty professional calibration in three dimensions, respectively is the operation of upgrading, skin care technology and community spheres, in its category of operators, industry penetration, beauty skin care community and the community to build and other aspects to promote the professional depth. Because specialization in order to achieve quality and fashion, understand the product in order to operate a good category, which also means that the United States and the United States on the makeup of the operation more refined and industrialization, by