Six marketing cases of developing creative thinking
Category : rjqudavs
now business on the market is very competitive, entrepreneurs follow the prescribed order is difficult to achieve business success, have creative thinking for them is more and more important. So how to get creative thinking? The following six marketing cases for the development of their creative thinking is very useful.
1, the egg in one of her hands: Morgan is the richest man, when he was young and his wife career in the United States comes to a pauper. In order to make a living, he and his wife opened a grocery store selling eggs. Morgan often complains about his eggs when he sells eggs. After a period of observation and summary, he will let his wife to sell eggs, the results of the customer not only do not think little eggs, but the impression and attitude of Morgan has greatly changed. The reason for this is that Morgan’s hands are big and thick, making the eggs look a little smaller. The same egg, placed in a woman’s slender hands and a man’s strong hands, the buyer’s vision, the egg is not the same egg.
2, Harry: I bought the ticket free gift bag circus peanuts: American propaganda wizard Harry fifteen six year old child labour in a circus, responsible for selling food in a circus venue. But not every life, people buy things to eat less, especially drinks, very few people interested. One day, Harry whim: get a bag of peanuts to each ticket audience, in order to attract the audience. But the boss strongly disagreed with his absurd idea. Harry used his meager salary as a guarantee, asked the boss to let him try, and promised to say, if the money from his salary deduction; if the profit, only half of their own. The boss reluctantly agreed.
3, President of the book: an American publisher has a number of best-selling book for a long time can not get rid of it, he sent the president a book, and to solicit the views of the president again and again, no time at the president of government affairs and its entanglement, he should be a sentence: "this book is good!" publishers like treasure a whoop and a holler. The president: "there is a book out of love"