Lighting industry how to get out of the vicious cycle of price wars
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competition in various industries are now more intense, the lighting industry is also the case. A lot of lighting brands are playing price war, but accidentally walked into the vicious circle of price war can not extricate themselves. Why the lighting industry will fall into a vicious cycle of price war? Lighting industry how to get out of the vicious cycle of price war? Let’s take a look.
why lighting industry will fall into a vicious circle of price war? The reason is very simple, the old family selling leek dumplings, Grandma Li also sell leek dumplings; Zhang sold 0.5 yuan a, Lee also sold 0.5 yuan a; Zhang and Li facade are placed in the village; if the village to buy dumplings 20 guests, so they both AA is almost equally, the 10 customers. But people are ambitious, the boss wants to win more customers. Thus, the second day we began to coincide price, are down to 0.4 yuan, so that the allocation of customer resources or AA. Third days to continue to drop, down to $0.3, so they fall into a vicious cycle of price war, the deeper the deeper.