Children’s clothing store 5 common promotion methods
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different brands have different promotional methods, will bring different effect, if it happens to be engaged in this business, there are a lot of attention to details, a lot of businesses in order to improve store popularity, commonly used method is the promotion. However, there are many ways to promote the market, only the choice of the most suitable for their own, in order to receive better results. So, for children’s clothing store operators, how to promote? What are the most practical methods?
1, direct discount
can quickly boost sales force, quickly in the short term, increase consumer purchases, the consumer has the most impact force and the temptation to take direct discount in the promotion of the most common and most effective promotion strategy.
is now the market integrity is not high, there is a promotion, everywhere is full of consumer traps, face the troubles of the market environment, as consumers, sometimes can not distinguish the authenticity of, in the face of numerous promotional activities are not feeling. Therefore, in this environment, goods discount, is the most direct method, but also the consumers most likely to accept the disadvantages is not able to solve marketing problems fundamentally, can only bring short-term sales promotion.
can not solve the deep-seated problems of market promotion; at the same time, the decline in product prices will lead to a decline in corporate profits, and, once the product you want to revert to a previous decline, no discount level, the possibility is very small. Indiscriminate discount will hit consumer loyalty to the brand.
2, member promotion
at present, the promotion of the promotion of the shop more and more members, through the purchase of a certain amount can reach what level of membership, different levels of membership can enjoy the discount price of the product, which is a long-term.
and other promotional members such as providing products or gifts and a special price for membership, every month has a fixed time for promotion can be a special offer, members can send gifts, can also be free to send a small gift to do service, if the member can still do many special promotional membership.
3, special area
many stores have special offer area, set aside an area with floats or floor stand display products to a special offer, and the price of product differentiation so as not to affect the price of product sales, the two is to allow consumers to easily find, promotional content area to implement special offer on the float and landing gear on the corresponding.
4, new product promotion
‘s new store listed promotions are now very common, they mainly want to catch the season to improve customers, old customers recommend