App live three musketeers that live pattern is not formed in one day was very important

App live three musketeers that live pattern is not formed in one day was very important

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three home is not the same direction, what will happen on the track of the 2017 live

?

 

2016, live fire. In just a few months, more than 1 thousand new broadcast platform emerged, forming a very competitive format.

at the same time, different platform attributes and user needs, but also determines the difference in the layout of the family, as well as in the future deployment of different views and practices.

is inevitable, the competition pattern is gradually formed, the small platform was flooded, giants are ready.

in December 27th, in the "2016 new business summit" before the forum, the leading electricity supplier network operators in the world "" media invited to the Three Musketeers — a live App science and technology co founder Lei Tao, founder and CEO of Su Hua, then Taobao product platform responsible person Wen Zhong – they were their own products on broadcast industry views.

Lei Tao believes that the core demands of the live chat, real-time strong interaction, weak content is the main characteristics of mobile phone today live, therefore, like the car radio, accompanied by live is the core function, and the sense of participation is the live soul;

in persistent China seems like a social video community, most of them are the life of the residents, and then have to do is to use the image to help ordinary people to record their life;

in the scene, Wen Zhong also said that Taobao live has been thinking about the positioning, the ultimate answer is to do the live production of consumer, and mentioned three words: interesting, useful, depending on the UPGC content a ratings miracle.

three home is not the same direction, what will happen on the track of the 2017 live

?

is the Three Musketeers "after finishing speech shorthand," editor –

world network operators

co-founder of science and technology Lei Tao: the product is the core function of the live

live how the fire? For example, a man wearing a red dress uncle, sing the way in Beijing Zhongguancun square to beg, also placed in front of a mobile phone, online and offline at the same time begging, we call it cloud begging, accompanied by Chinese biggest Gang into the mobile world. We can see the live broadcast of the ranks, really very fire. From the data point of view, today’s mobile Internet 55% traffic has been consumed by the video, by 2020 this figure will be 80%.

when we explore the broadcast time, you want to come back, what is the nature of the video? From the product point of view, it has three attributes, one is content attribute, good understanding; second, the tool attribute, share the fun things to friends, how to shoot? Small coffee show, beauty shot, is quickly different function shooting tools; the third is the social attributes, because every studio, it is actually a chat.


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