Black site black the integrity of e commerce
Category : iyvetmat
in recent years, the number of online shopping has greatly increased, as of the end of September 2006, China consumer online shopping number has reached 30 million, the annual turnover in 50 billion yuan, while the online complaint is increasing, some "black" sites let many people suffer huge economic losses.
emergency departments issued a consumer warning: "consumers should go to a regular shopping site to buy, check whether the web page can click on the Red Shield logo, such as website with a business license, you can go to HTTP? / / www.mingsuo.com / the website of the enterprise is registered, the sale of goods whether have business qualifications, in order to avoid deceived."
According to the
Chinese e-business credit evaluation center responsible person, a legitimate business website should have two identity: one is the local Industrial and Commercial Bureau "red shield" logo; two is issued by the local information industry department of the ICP card (i.e. "telecommunications and information services business license").
why did this happen? The main problems in two aspects: first, consumer awareness is not enough; the two is to strengthen government regulation.
data show that the current Chinese website has more than and 200, including e-commerce sites about 20 million, however, more than half of them do not have access to ICP sites for the record, that does not have the corresponding qualifications, but to carry out business activities, leading to frequent incidents of Internet fraud, which will allow many users of electronic business integrity questioned, is bound to affect the further development of electronic commerce. Therefore, how to reduce the occurrence of e-commerce fraud is a real problem in front of us.
First of all,
users must have the right shopping psychology. Many of these black sites are the use of Internet users like cheap psychology, the sale of commodity prices lower than the normal market price, attracted many people patronize. In fact, there is no free lunch, the price will be high, but not low too far, otherwise there is a problem, it’s very easy to fall into the trap of low "".
secondly, the government must strengthen the supervision of shopping sites. The creation of a shopping website requires at least a business license, ICP license, and a business website on the red shield 315. For Internet users, ICP license and red shield 315 filing information can be online inquiry. The problem is to guard against fraud task completely to the Internet users, to some extent is impossible to achieve. This requires the government to take positive measures to strengthen the supervision of e-commerce sites, improve the shopping environment, improve the confidence of users on the shopping site.
third, to encourage shopping sites and Internet users to take some credit security measures. For example, cash on delivery, trusted third party payment platform, etc..