The 3 venture Jiang Hui reflect tuyere venture deeper pit

The 3 venture Jiang Hui reflect tuyere venture deeper pit

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Jiang Hui, 86 years old, Jiangsu Nanjing venture. 2007 at the age of four, see Focus Media hot, follow the trend to do a video network advertising, get 3 million investment. Softbank CDH counterparts have got listed, threatened by its acquisition, we expect the speculation. But later proved that the network advertising business model is a problem, 09 years together with the collapse of the two companies.

2009 study of the Internet, the end of the Internet to do online education, profit 1 million in 2010, nearly 10 million in sales in 2011, but the product aging, new products did not keep up with the decline in profits. Company sales in early 2012.

founded in 2012 e-commerce training rich shop and electricity supplier product sales, the company profit 1 million 500 thousand, in 2013 the company’s annual sales of $20 million. The following is its oral

Pit Lord share

my entrepreneurial experience is divided into three sections.

first, the plight of entrepreneurship and ignorance

in 2007 to see the Focus Media in the domestic special fire, when both Metro media, hospital media, public transport media, LED all with the fire up, are able to dream of a listed company. And I was fearless ignorance, there is also an opportunity to get a Suzhou real estate group to invest 3 million of the cultural industry funds.

was the reason why can get such a high investment, because we start at the same time with a company in Hangzhou, got Softbank, CDH invested tens of millions of dollars, and we went to visit Hangzhou, we design the model with them almost as like as two peas video on, is in the shop (called "urban fashion media"). Then sell advertising.

Hangzhou this enterprise that will be in the shop 100 thousand video, has become a Focus Media (demassification is Softbank investment). When the focus is on the number of video acquisition of focus media, so we think we have a chance to be divided, but should have the opportunity to become (acquired) target media. So we started to get 3 million "500 video" in all the big shops in Nanjing, and even friends we examine, we also follow the video shop in Taiyuan, Changsha City, to unite to make the business in Hangzhou to buy.

I think at that time, we should have the ability to Softbank CDH than good resolution project or project

!Unfortunately, the

business model has the inherent defects, easy video shop, but advertisers do not buy it. Hangzhou, the company in the country hit tens of thousands of video (a large amount of money has been voted down), and found that the problem, and we have worked hard, very few advertisers agree with our advertising effectiveness. Finally, in 09 years we have fallen.

later I analyzed the failure at that time, wrote an article called "the plight and ignorance of young entrepreneurs," online reproduced N million.


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