Maternal electricity supplier pattern integrated electricity supplier accounted for the mainstream v

Maternal electricity supplier pattern integrated electricity supplier accounted for the mainstream v

Category : negrsbum

[Abstract] the demand for the purchase of electricity providers to show the characteristics of infants and young children, so the electricity supplier to pull the new cost is very high.

Tencent science and technology Xin Yan reported on December 10th

with the two child policy fully liberalized, maternal and child market becomes more and more fast.


data of the electricity supplier research statistics, this year China’s baby industry market size exceeded 2 trillion yuan, the maternal electricity supplier market size in 100 billion yuan to 200 billion yuan between, maternal and child industry has become an important part of mass consumption.

continuous expansion of the market situation, but also attracted a large number of entrepreneurs nuggets.

kicked off in January 2014 to obtain financing from the baby tree, then as a "tool + community +" freaky help, imported mother brand merchandise limited discount special website honey bud baby, do babe network, maternal maternal sale electricity supplier website has announced the financing.

of course, in addition to vertical maternal and child electricity supplier, a comprehensive electricity supplier platform Jingdong, Tmall,, etc. have also opened up the mother and child channels.

these are enough to prove that the rise of 80, 90 parents, a huge population base to ensure the development of maternal and child supplies market high speed and stable and huge rise space, the market will be more and more big "cake".

freaky help CEO gold like that of Tencent technology, mother electricity supplier will in the future for a long period of time will be a sunrise industry, the market capacity will be more and more, whether vertical electricity supplier, electricity providers, community or the field of intelligent hardware, will attract more capital and entrepreneurs.

all currently maternal electricity supplier market, game player, comprehensive business platform occupied most of the market share, but some analysts believe that with the rapid development of mobile Internet and maternal and child products more and more differentiation and differentiation, vertical class electricity supplier market share is likely to overtake.

integrated platform and vertical electricity supplier dispute

market structure from the point of view, all the current electricity supplier to the mother and child market players, Tmall, Jingdong, Su Ninghong children accounted for about 75% of the total market share of maternal and child electricity supplier.

According to

Analysys Analysys think tank released "Chinese quarter B2C market monitoring report 2015 second quarter" data show that in the second quarter of 2015, trading China maternal and child category B2C market reached 28 billion 520 million yuan, an increase of 30.9%.

this one, Tmall, Jingdong, respectively, 46.9% and 22.8% market share ranked first in the maternal and child market, Suning red children with a market share of the top three in the top of the market, with a share of 3.9% followed by. The other in order to shop No. 1,, Amazon, and other Chinese.

can be said that, compared to the comprehensive electricity supplier platform, vertical maternal and child electricity supplier volume is still very small, but this does not prevent vertical >

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