Beyond Ali Mama DMP’s future

Beyond Ali Mama DMP’s future

Category : prwmnpcp

is relying on Amoy Department of quality data accumulation, Ali mother’s marketing system to be able to develop rapidly, it is possible to provide a fine marketing services for millions of e-commerce businesses.

oral / Ali Mama division general manager Lin

/ week extraordinary finishing

 

after six years of development, Ali’s mother DMP from scratch, and gradually grow into the nation’s largest marketing platform.

is relying on Amoy Department of quality data accumulation, Ali mother’s marketing system to be able to develop rapidly, it is possible to provide a fine marketing services for millions of e-commerce businesses.

2014, Ali mother DMP as an independent strategy, the latest version of the 2 version of the line changed to Damour. We are well aware that the data is the root of the DMP, only clear based on the most important thing is the data, in order to see the future of DMP.

as an independent strategy for DMP

The reason why Damour

disk as Ali’s mother an independent strategy, there are two reasons.

first, we become more aware of the value of data play a strategic impact on the whole Ali mother and even the whole Ali group, but also to the outside world, this is a focus on their expectations of the Alibaba.

When

talk about cooperation and the top five hundred brands, their focus is on "what can you do for me," for big brands, whether to sell the diamond booth, or online shop, have a fixed standard, third party service providers can solve the corresponding problem meet the eye everywhere.

so, where is our value?

from the marketing point of view, the value of the data is the real value of the brand. They want to go with us to explore the hearts of consumers, for example, we have to do a "What Women Want" discussion, a female consumer of cosmetics brands have what kind of expectations. But for the entire group, the value of the data needs to become more explicit, can be recognized by customers, and produce a certain value.

then, from the point of view of DMP, independent and Ali mother Ali group is in need of such a level, in the superstructure of exchange infrastructure, it is a vertical application platform, and not just for Tanx. In 2013, Tanx and diamond booth just incubator is an important scene of it, but it needs to be in a horizontal platform, which can support the drill and exhibition, support Tanx, even under the group, Tmall, Juhuasuan and other different scenes, is able to meet the individual value of the data using the customer or market platform. Only take it out, not limited to a product, in order to make it really big.

from the customer point of view, through the cloud Damour disk platform, the number of


Leave a Reply

Recent Comments