Dangdang book sales exceeded 100 million sales growth of over half a year over 40%
Category : negrsbum
technology news August 13th evening news, dangdang.com held today in the library media communication, dangdang.com vice president Kan Min (Publications division general manager) and Wang Yue (Book channel editor) and other executives disclosed that the first half of 2014, the first half of the book category dangdang.com sales exceeded 100 million copies, sales reached 160 million copies, an increase of more than 40%.
in the scale of growth, while Dangdang book business profits also rebounded to restore the best level before listing. According to Kan min revealed that the first half net profit rose more than 100% Dangdang book business.
statistics show that in the first half of this year, including the platform business, the total number of Dangdang books SKU reached 4 million, of which more than 1 million kinds of imported original books.
According to iResearch
data, Dangdang children’s books firmly occupy the domestic online shopping retail Mayang children’s books 50%, among them, high-quality books such as high-end hand-painted science books, science books, toys, baby books, picture books, children’s English accounting for more than 70%. 2014. Dangdang.com is expected to more than 45 years sales over 10 million Mayang children’s books, is expected to have 8 children’s book publishing agency’s annual sales tax of more than 100 million yuan.
wireless strategy to promote the Dangdang book sales also played a stimulating role. Data show that the first half of the wireless sales accounted for doubled, the number reached 30% of the total number of orders.
on dangdang.com books share sales soared, Kan min summarized as four key advantages: one is the strong supplier relationship, the two is to create a competitive cost advantage threshold, three is an exclusive product strategy, four is to maintain the lowest price and flexible promotion.
in the first half, Asia’s largest book logistics center Galaxy 1 put into use, covers an area of over 300 thousand square meters, the annual throughput of books by 10 billion. The three or four line of the city to meet the needs of customers, the secondary storage center distribution amount dangdang.com Wuhan, Zhengzhou, Chengdu, Ji’nan and expansion from 300 thousand to 600 thousand. (Lin Ming)