Founder of the results of the first 2017 sun drying line closed at 28 million

Founder of the results of the first 2017 sun drying line closed at 28 million

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[Reuters] news billion state power in February 2nd, the last day of the Spring Festival holiday, women brand Yin man (founder of the United States Group Chairman) Fang Jianhua Yin sun business line in micro-blog’s latest achievements. He revealed that in the first month of 2017, Yin man (not including the United States and other brands group) line performance has exceeded 28 million.

said the real economy is bleak, the electricity supplier is also difficult, in fact, not so bad, online and offline linkage effect is increasingly strong, the new economy is changing the ideological actions of many people." Fang Jianhua said.

 

According to

billion state power network to understand, the parent company of the group Yin Hui Mei Group officially launched the construction and operation of the line channels since 2015, including the "Yin + 1000 City store" project, in cooperation with the department store set up shop in shop, and boasted in 2016 will open 1000 stores.

According to the U.S. Department of the group

after the listing prospectus, as of the end of 2015, Yan man + thousands of the city has 163 shops signed, of which 101 have been opened. 2015 United States Group’s total revenue from the line of business was 22 million 980 thousand yuan, accounting for the proportion of total revenue of $2%. In addition, in 2015 the gross profit margin of the channel under the line is about 43.4%, slightly lower than the online channel gross margin of 45.7%.

 

(Figure: in 2015 the United States and the United States under the income line group)

and in the new year’s day thirty, Fang Jianhua disclosed by the public number of individuals, in 2016 the United States and the United States Group Online opened a more than and 370 store experience, has achieved sales target of 2 hundred million.

pure electricity supplier clothing enterprises start O2O strategic entry line sales link belongs to try a new business model, in the personnel and operation mode, supply chain integration, there is a huge difference with online operations, and even the need to pay a certain cost of trial and error in the groping. If the company’s O2O strategy to promote the effect is less than expected, especially the offline sales channels share growth benefits for online business failed to cover the losses caused by the flow of dividends decrease benefits, will have a negative impact on the performance of the company." U.S. group has been listed in the prospectus mentioned.


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