For home appliances online shopping appliance market fast B2C big cake
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for household electrical appliance enterprises, the importance of channel is self-evident. Back in 2010, B2C appliance market fast not to be missed, one is the electronic commerce enterprises to Jingdong China mall, Newegg represented vigorously develop home appliances online sales, on the one hand is to Suning and Gome led by traditional channels have launched their own not resigned to playing second fiddle, e-commerce platform and network marketing strategy, it can be said in the Internet era, B2C e-commerce platform "contest" can not be ignored.
old and new channels for home appliance online shopping market
China electronic commerce research center monitoring data show that in 2009 China appliances online shopping market annual sales of more than 40 billion yuan; 2010 domestic appliances online shopping volume of nearly 80 billion yuan, to 2012 will form 120 billion yuan to 150 billion yuan market scale. In the face of such a huge market cake, new and old home appliances channels have resorted to exhaust all the skills to seize the market.
is the traditional home appliance channel, at the beginning of this year, e-commerce platform "suning.com" Suning Appliance’s officially launched, and plans to occupy more than 20% of the Chinese appliances online shopping market in three years, becoming the largest China 3C and home appliance products B2C website. Then, in November 22nd, Gome announced 48 million yuan holdings Kuba shopping network 80% stake, and launched a new e-commerce platform and network marketing strategy. Two major appliance giants involved in the rapid rise in home appliance online shopping market.
suning.com has launched the "crazy 48 hours, after the acquisition of the United States seckill" Kuba also invested 10 million yuan to carry out large-scale promotion, Jingdong are mall launched with the New Year atmosphere not resigned to playing second fiddle, "end of the year sales season and other activities, for a time, the network’s" price war "was better than the traditional stores also fierce price war, TV and air conditioning products, online price 1000 yuan cheaper to meet the eye everywhere" case than offline price.
who wins to lose the market test
iResearch Consulting Group has issued a forecast that the next 3 – 5 years of global e-commerce field will be formed in Europe, America, Asia and a situation of tripartite confrontation situation, e-commerce market will China in 2012 surpassed Japan in 2014 will surpass the United States, B2C trading model will become the mainstream of the future development of electronic commerce.
market is so wide, regardless of whether the predictions come true, Suning, Gome and emerging Jingdong mall have published their own "enclosure declaration", in order to boost morale.
in the beginning of the line announced plans to occupy more than 20% of the Chinese appliances online shopping market in three years, becoming the largest China 3C and home appliance products B2C website. The United States said it plans to 2014, Gome electronic commerce plans accounted for 15% of China’s e-commerce market size of B2C. Jingdong mall CEO Liu Qiangdong recently held in Beijing in 2011, said the procurement conference next year, Jingdong mall sales >