Category : magtrsgr
The recent report by FICCI –Yes Bank on India Inbound Tourism: Decoding Strategies for Next Stage of Growth recommended that India should encourage the promotion of niche tourism products like medical, wellness, religious and spiritual and MICE travel.The report was presented by Vasundhara Raje, Chief Minister of Rajasthan, in Jaipur. The report stretched that there is an urgent need to create unique themes to shape inbound tourism by providing niche experiences and luxury tourism so that people across the globe consider visiting India.The report urged state government bodies like Rajasthan, West Bengal, Gujarat, Madhya Pradesh, Telangana, Odisha, Andhra Pradesh, among others to develop a comprehensive ecosystem and get more involved into the process of making India as the most preferred tourists’ destination. The report recommends states to undertake new policies, generate inciting marketing campaigns and numerous initiatives like the sustainable use of existing resources to further enhance tourism in the country.The report recommended the development of destination infrastructure, connectivity and technology as they are primarily responsible for the rise in the tourism sector. The report outlined the need for incentivising private players to invest in various tourism projects and placing the tourism sector under the Service Exports from India Scheme (SEIS).Furthermore, the report suggested on identifying and permitting eco-friendly activities along the waterfronts, standardising the format for collection and publication of tourism data; supporting the emergence of Indian start-ups and recognising the state-owned tourism units which can be operated on suitable PPP models.The report categorically stated that while crossing the 10 million foreign tourist arrival is a momentous occasion for the tourism industry, it is important to acknowledge the fact that this is just the tip of the iceberg. While the initial growth surge has been fast, continuing this momentum will require a greater degree of policy dynamism as well as heightened synergy between multiple layers of the industry.