WPP bets on eccentric magazine moguls’ plan

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first_imgTuesday 5 April 2011 7:28 pm WPP bets on eccentric magazine moguls’ plan whatsapp Show Comments ▼ KCS-content Share VICE, the media group that includes the famous monthly magazine of the same name, has attracted funding from Sir Martin Sorrell’s WPP, the leading communications agency, as part of a multi-million dollar fundraising. Vice has long had an anarchic reputation in the publishing world, not least because of bombastic statements from co-founder Shane Smith. Speaking about the latest round of investments, Smith said: “Vice has long been accused of having ambitions for total global domination. Today, we acknowledge the truth. “We are forming an unholy alliance that will ensure no other media company will ever stand a chance against Vice’s relentless onslaught.”Vice was formed by Smith, with friends Suroosh Alvi and Gavin McInnes, in 1994 as a small punk magazine in Montreal, Canada, and has since grown into a global youth media brand. Today, the glossy title has over 1.1m readers across more than 30 countries and has estimated annual sales of $8.4m. whatsapp Read This NextWATCH: Shohei Ohtani continues home run tear, Los Angeles Angels winSportsnautYoga for Beginners: 3 Different Types of Yoga You Should TryFamily ProofHiking Gadgets: Amazon Deals Perfect For Your Next AdventureFamily ProofChicken Bao: Delicious Recipes Worth CookingFamily ProofWhat to Know About ‘Loki’ Ahead of Disney+ Premier on June 9Family ProofBack on the Rails for Summer New York to New Orleans, Savannah and MiamiFamily ProofBaked Sesame Salmon: Recipes Worth CookingFamily Proof’A Quiet Place Part II’ Sets Pandemic Record in Debut WeekendFamily ProofCheese Crostini: Delicious Recipes Worth CookingFamily Proof Tags: NULLlast_img read more


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